Fiore is Italian for flower, and our Fiore collection was inspired by the symbolic Pentas flower, which is blessed with 5 perfect petals and known to luringly attract even the elusive butterfly and hummingbird.

As far back as ancient Greek civilization, Pentas represented purity and chastity. And in Chinese Tao philosophy, its petals denote the perfect elemental balance of wood, water, fire, earth and metal. Today, the blooms are symbolic of love, protection and good fortune.
Which is why we believe, EVERY FIORE TELLS A STORY.